Pity The Bewildered Public When The Brand Turns To Bland

Changing names is always a contentious move. In Melbourne, this happens all the time to hotels. Yesterday's Sebel can become today's Somerset just in time for all those taxi drivers who didn't know the whereabouts of the first to adapt to not having any idea of how to find the second. The only people who can keep up with such things, apart from hotel managements whose business it is, are those who stay in them, most of whom are not from Melbourne. Locals, who have no need of alternative ...